after facing the frustration of continually having to ask people to move their bags when on public transport in london, we decided to create a campaign that through its cut throat tone told people exactly what not to do next time.
So we got creating, printing, and posting when visiting London for the new blood festival, taking the opportunity to stick posters on every train space, toilet door, and handrails across some of London's busiest areas. we even got acknowledged at d&ad new blood festival getting an asbo sticker of recognition!
Personal campaign created with ryan mansfield
Got an asbo recognition sticker added!
Quiet times on tube lines = multiple distributed
Hit Paddington Station for Heathrow Express line
But a few days work wasn't going to change consumer behaviour straight away. Onto the next stage.
Overhead bag space not good enough for this bag
Even on a full train shopping bags still take priority
too many passengers, not enough posters... so how do we get everybody to see it? Next step = Social!
we created social square versions ready to go straight to social media (especially instagram)
if implemented further this could be in the form of sponsored posts based on consumer's behaviour with the potential to create bespoke messages targeted with names/locations that are regularly visited
all increasing the likelihood of the user to see the post & change their behaviour as a result
hopefully one day people will automatically be more considerate when on public transport, but until then we can create cool posters to tackle it