Launching Pampers Sleep Stories on World Prematurity Day, as part of the incredible ongoing commitment to supporting all Premature babies and their parents.
'The Story of Early Ernie' is a illustrated book distributed to NICU wards to help explain prematurity to young siblings of premature babies.
Concept created with Jack Morgan
Designer - Alyce Kohler
Associate Director - Jane McCarthy
Director - Alexandra Sananes
Project Manager - Debbie Burke
Associate Director - Jane McCarthy
Director - Alexandra Sananes
Project Manager - Debbie Burke