We put sunshine in a bottle.
When Lenor wanted to emulate the outdoor freshness that Lenor Outdoorable brings to your dried-inside laundry, we revived a timeless track by ‘The 5th Dimension’ and unleashed some sunshine freshness into the world (or more specifically your living room).
And it even got shown on stage at Cannes presented by Marc Pritchard (Chief Brand Officer - P&G)
Credits:
Creative Director - Charlie Martin
Director - Bethan Seller
DOP - Diana Olifirova
Producer - Alannah Brown
Editor - Greg Rattazzi
VFX - Prodigious