Problem: Raise awareness of how disruptive a poonami can be on a parent.
Idea: Poonami Confessions
We got Chris Ramsey, comedian, to bring to life his experiences through two different ‘confessions’, revealing to the world the things he has done when a poonami occurred, and what he did whilst suffering from ‘poonami-lag’ the following day. With paid assets, and organic targeting Chris’ instagram following, the campaign aimed to educate consumers, and get a few laughs in the process. After all he is a comedian…
TEAM CREDITS:
Director / DOP - Scott Peters
Editor - Greg Rattazzi
Camera Assist / Gaffer - Nathan Cheong
Sound - Matty Groark
Runner - Sam Angell
HMU - Vanessa Summers
Producer - Tim Phillips
Creative - Me + Chris Ramsey
Associate Director (PR) - Amy Vickery
Head of UK Activation (PR) - Katie Andrews